CrysTelCall, Jordan’s first independent and leading contact center and Business Process Outsourcing (BPO) provider, recently announced its official rebranding to Crystel in the aim of mirroring the unprecedented growth and transformation that the company has experienced over the past few years.
Capitalizing on the tremendous success that the organization has achieved thus far, this new era of company operations will build on its key area of work, call center and voice services, while expanding its recognition of and focus on other vital areas, namely: customer support, sales and marketing, intelligence, research and data management, back office, and training. The rebranding effort comes at a time of an increasingly favorable market position for Crystel, solidified by its ongoing commitment to excellence and its impressive array of awards that were achieved since its inception, including “Best Outsourcing Contact Center in the Middle East,” which the company won at the end of last year.
Commenting on the occasion, CEO of Crystel Ramez Kalis said, “Celebrating our ninth anniversary of operations in the middle of 2016, CrysTelCall, now rebranded as Crystel, represents the logical next step in the development of our company. I would like to congratulate my fellow colleagues on this achievement and also recognize our dedicated clients. With their ongoing trust in us as their partner, we have been able to attain wide success and proof of our commitment to excellence, obtaining real results for all who use our services.”
His Excellency Mr. Ayman Majali, Chairman of the Board of Crystel, highlighted the overall importance of the rebranding, saying, “Rebranding to Crystel is not just a name change; it is an entire identity change. Our company has witnessed incredible growth since it was established in 2007, and we needed to do something to embody this transformation. I look forward, with much anticipation, to our future as Crystel, the further success we will have and the job opportunities we will be able to create as we remain dedicated to being a leading contact center and BPO provider offering services to corporate clients worldwide.”
Launched in 2007, Crystel is an independent, multilingual contact center and Business Process Outsourcing provider that offers customized services including customer support, sales and marketing, research and data management, intelligence, back office and contact center trainingto help clients attain measurable business results and enhance the value of their brands. Through its dedication to excellence, Crystel aims at providing real, tangible improvements in BPO services through various outsourcing solutions.